Jimi Hendrix’s 1964/65 Fender Stratocaster (Saville Theater / Sgt. Pepper Strat)

Brand: Fender
Model: Stratocaster

This is the second of two red Fender Stratocasters Jimi used around May 1967. Based on available photos, it was likely first played at the Saville Theatre on May 7th (not the performance where he smashed a guitar), though it’s possible it was used earlier.

The Saville / Sgt. Pepper's Stratocaster guitar seen from the front. Photo credit: Jason Camhi/Flickr
The Saville / Sgt. Pepper’s Stratocaster after Jimi smashed it at Saville Theater on June 4th, 1967. Photo credit: Jason Camhi/Flickr

This red Strat was primarily played during the short European tour in May 1967. By the end of the tour, it developed a crack across the body after Hendrix smashed it during a performance in Copenhagen on May 21st.

I was playing in Copenhagen, and I got pulled off stage. Everything was going great. I threw my guitar back onto the stage and jumped back after it. When I picked it up there was a great crack down the middle. I just lost my temper and smashed the damn thing to pieces.

Starting at Zero: His Own Story – Jimi Hendrix

Interestingly, the guitar was seen again later that month, on May 27th, 1967, in Starpalast, Kiel. This suggests it may have been repaired, as it’s highly unlikely there were two identical red Stratocasters with a crack across the body during this period.

CBS-era maple Stratocaster?

Based on the photos, this guitar featured a transition-style logo and a small headstock, indicating it was made before late 1965, most likely sometime in 1964. By then, most Stratocasters were shipped with rosewood fretboards, but Jimi’s had a maple one. At the time, this was a special-order option, making guitars like this quite rare and highly sought after today.

The Jimi Hendrix Experience performing at the Culture House in Helsinki on 22 May 1967. Photo by Marjut Valakivi. Note the transition style logo and the dark body finish.

Notably, this was the first maple fretboard Stratocaster Jimi was seen playing. Up until this point, he had exclusively used rosewood Strats, although later in his career, he increasingly favored maple necks.

Saville Theater, June 4th, 1967.

Although the Monterey Pop Stratocaster is better known, the Saville Strat was chronologically the first guitar hand-painted by Hendrix. It was completed by June 4th, 1967, when Jimi played it again at the Saville Theater. This concert was also a kind of farewell, as Hendrix’s work visa was expiring soon after, requiring him to leave London.

Hendrix painted the guitar with white paint, partially on the front and completely on the back. On the back, he wrote a poem:

May this be love or just confusion
Born out of frustration
Wracked feelings
of not being able to make true physical
love to the universal gypsie queen of
true, free expressed music
My darling guitar, please rest in peace.
Amen.

The body of the Saville Stratocaster is currently kept safe at the Museum of Pop Culture in Seattle. This is the view from the back. Photo by: David Williams
The body of the Saville Stratocaster is currently kept safe at the Museum of Pop Culture in Seattle. This is the view from the back. Photo by: David Williams

The front featured Jimi’s own design, similar in style to the Monterey Pop Stratocaster. From photos, it’s evident the guitar was originally painted in a darker shade of red, officially known as Candy Apple Red by Fender.

The guitar also had a split in the body in the same spot where a crack was seen in photos from May 27th in Germany. This detail, combined with the Candy Apple Red finish and the maple neck, leaves little doubt that the Saville Strat was the same guitar.

The state that the guitar was around late May 1967, before it was decorated. Note the big crack on the bottom, below the bridge.
The state that the guitar was in around late May 1967, before it was decorated. Note the big crack on the bottom, below the bridge.

According to witnesses (since no recordings of the performance exist), Hendrix destroyed the guitar at the end of the second set—he played two shows that day. Audience members collected the pieces, as was common after Jimi’s guitar-smashing finales.

Reportedly, the two main body parts were taken by different people. Years later, they reconnected through a radio plea and auctioned the parts together. The guitar, or what’s left of it, is now housed at the MoPOP museum in Seattle.

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Mitchell
Mitchell
3 years ago

You’ve used a picture of a different strat than the black/white one used at Monterey and talk about “….this strat” which steers me away from reading the rest.

kumanovce
kumanovce
4 years ago

Same guitar in Sweden, Stockholm May 24, 1967 TV studios,
The Wind Cries Mary & Purple Haze

Dan
Dan
4 years ago

I wonder about this guitar. There is a picture of Jimi recording at Olympic Studios using a maple neck Strat, apparently recording Are You Experienced, it looks black in the picture but it’s black and white photo so it may be this one. I’ve always wondered how much he actually used rosewood vs maple fingerboards when recording with the experience…

Last edited 4 years ago by Dan
Dan
Dan
4 years ago
Reply to  Dan

Btw, it was used on May 4th for Top of the Pops

Linzie Levey
Linzie Levey
4 years ago

My mother caught the right side of this guitar at the gig(looking at the poem side). She put a plea out on the radio about 30 years ago looking for the other half of the guitar. A man came forward with the left side and they auctioned it off together

JTD
JTD
2 years ago
Reply to  Linzie Levey

The man who had the other half was called Robin Box who was a working guitarist in the 60s and 70s most notably with the band, White Plains.

BPW
BPW
2 years ago
Reply to  JTD

Robin is an old friend of mine. We took the half of the body to the auction house in London together. I own the strap from the guitar. There is a long story about how Robin acquired his half of the body but it wasn’t through being in the audience.

Mark
Mark
5 years ago

It’s actually called the “Saville” Theatre. Seville is a city in Spain… ;)

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