According to a post made over at JBCommunity forums, Jeff got this guitar as a gift after a gig played in Lyon, France in October 1994, from a guy called Jean-Marc who worked at the avenue. For the full story please refer to The Story of the “Flower” Guitar.
The guitar was a cheap Korean knock-off that didn’t play particularly well, but it caught Jeff’s attention nonetheless—mainly because of the groovy flower finish on the body. He used the guitar at least a few times, most notably during a performance at MTV London on March 3, 1995.
The Mystery Behind the Brand
Based on photos, the guitar Jeff used clearly had a Series 10 logo on the headstock. However, there appear to be several variations of this guitar in circulation, and not all of them were necessarily made by the same manufacturer.
The best available information suggests that Series 10 was a brand owned by a company called Bently (sometimes spelled Bentley). This company operated out of Korea and was reportedly owned by the American distributor St. Louis Music. It remains unclear whether Series 10 was a model name under the Bently brand or if the company at some point rebranded itself entirely.
Additionally, flower-finished Telecasters occasionally surface under the name Saturday Night Special Professional Guitars, printed on the headstock. These guitars appear nearly identical to the Series 10 models, aside from the headstock shape—raising the possibility of rebranding over time, or that multiple companies were producing similar versions of the same design.
I have this guitar (bought 1990) it needs new volume and tone knobs. Anyone know where I can find them?
Hmm, they appear to be standard-looking Telecaster knobs, so if you’re fine with those, you can get them in a lot of places. See – https://reverb.com/marketplace?query=Telecaster%20Knobs&product_type=parts
This is the same guitar than Emmanuelle Monet from the french band named “Dolly” used with her group + on her solo career.
Example on her video for the songs “Tes cicatrices” here :
https://youtu.be/28VsfYmowQo?si=8HSFmrejcfvzVgWH
I thought it was actually a customized guitar made by a luthier than a Fender release to be honest.
Just found one at a local music store. Clean, and plays great!
If you ever want to sell it, let me know!
[email protected]
I have one of these. I love it. It plays awesome. I think its a warmouth neck. I had a hummer put in the middle . Use it all the time. Is there somewhere on these guitars that has an identifying mark.? I am trying to att. a pic send a pic if that would help.
If you ever want to sell it, please let me know!
Offer?
Hi Gordon. Is there a way to carry on this conversation in private instead of a public forum?
this is fine
Ok. Can you take 500 dollars?
Thanks I actually love this axe it is sweet. It is featured in my video Follow You and it would take a ridiculous offer to get me to sell. I was just wondering about a little more info on it.
I have an earlier version that’s blue with tropical fruit. Awesome Telecaster with a great neck and after upgrading the pots, I could ask for more. This model is very hard to find these days!
I know this thread is 4 years old, but there is an auction for one of these that ends in a day and right now it’s at $165 + shipping. I found this thread helpful bc I’m trying to learn about this brand so figured I’d pass this info along on the off chance you see it! https://shopgoodwill.com/item/253201264
Would love one of these. Looks so cool.
I have one of these for sale now. Has been professionally set up with new strings, low action, and a nice thick padded gig bag for $300
Do you still have this guitar for sale?
No, sold it a month ago. I have a different one now for sale. A Memphis Les Paul in mint condition with original hard case. Asking $600, and won’t take less than $500 for it
I happen to come across one of those flower teles years ago. Still have it and love it.