The Rickenbacker 360/12 is the Rickenbacker company's 12-string variant of its 360 electric guitar model. Mainly known for producing "jangly" sounds, it was among the first electric 12-string guitars. The 360/12 was given worldwide attention when George Harrison used it on many Beatles recordings, introducing the distinctive new sound of this guitar on "I Call Your Name", which the band recorded in March 1964. In the late 1960s, the company made alternative models such as the Rickenbacker 370/12, which became the favored instrument of Roger McGuinn of the Byrds.