The instrument was developed in the early 1960s by session guitarist Vinnie Bell in partnership with Danelectro and released under the brandname Coral™ in 1967. At the time, many western musical groups had begun using the sitar, which is generally considered a difficult instrument to learn. By contrast, the electric sitar, with its standard guitar fretboard and tuning, is a more familiar fret arrangement for a guitarist to play. The twangy sitar-like tone comes from a carefully designed and contoured bridge surface adding the necessary buzz to the guitar strings.